| dc.description.abstract | This study analyzes industry began to explore the Chinese mainland coatings industry development, and to understand the company′s organizational characteristics of cases and the business model, then explore the company′s response to the case, the external environment, changing the business model, SWOT analysis by its internal strengths, weaknesses, external opportunities and threats, and summarized its key success factors, and finally present conclusions and implications and management practices combine to provide advice to the company and the industry′s case reference.
A study of the company for Taiwan-funded enterprises, its parent company in Taiwan, has a strong R & D and manufacturing strength for the industry′s benchmark companies. Mainland China has a huge market of paint products, this company saw opportunities cases, decided to enter the Chinese mainland development. During development, the company is facing lack of visibility cases and the threat of competition and other issues, and decided by the business model transformation to cope with environmental changes.
In this study, case study, including secondary literature gathered in-depth interviews with executives, then perform data points Analysis and inference. Case companies in the fierce competition in the market development, can grasp the opportunity to be decisive business model transformation, and can grasp customer needs, to meet the needs. Case company can still make good use of internal and external resources, sustainable development of domestic technical capacity, improve product positioning; Foreign Looking reliable partner to work together to create value for both parties, to a place in the Chinese mainland coatings market.
Case outcome of the company′s development to today, it is not easy. However in recent years due to the changing market, as well as inter-industry competition, coupled with the Government′s annual changes in laws and regulations, how to have a sustainable competitive advantage, and early thinking strategies of sustainable development, worthy of further exploration and research. The study recommends the following cases companies: 1 positive staff training expertise and technology to enhance the overall quality; 2 attention to environmental protection and compliance with government regulations, and to improve business performance objectives; 3 coming toward safe,.. pollution of wood and furniture coatings development to meet the needs of a huge market. | en_US |