| dc.description.abstract | Since people use telecommunications, the mobile phone changing people’s life gradually, especially smartphones. In order to get more market share, mobile phone manufacturers add more functionality, such as smartphone music and the media player functions, it’s enable to have consumers synchronize both functions of audio and call when use their smartphones. Hands-free wired headsets will become the basic equipped smartphone.
In Asia area, most headphone manufactures are allocated in Mainland China, with the increasing cost such as production related cost, salary, exchange rate and government policy, some company move the manufacturing site to lower cost countries or their home country. China is losing the advance of low cost.
However, with the surge in demand for mobile phone market, cable free headset demand is also increasing dramatically. Cable free headset largest manufacturing base in mainland China, this study of industrial organization theory ＂structure - conduct - performance＂ analytical framework (SCP), analysis the characteristics of China industrial free headset. By using the headset manufacturing market structure data to analyze pricing strategy and competition within the market model, through manufacture behavior to understand the status of the headset and the future direction of development and evaluate company performance. Hoping to explore the development headset industry, business strategy and business directions relationship affect industry performance, the relevance and made good recommendations. All of those will be for the reference to headset manufacture policies and decision in the future.
From our study result, we found that the scale of Chinese headset is not big at beginning. It need long times to operate the business. In year 2008, there is economic crisis, both Chinese company Gae and Rex got the support from government, invest automatic manufacturing. Because of this, the sales big growth and income increased a lot also. Taiwan companies far behind Chinese companies and income decreased too.
All these circumstances will cause leaders strive to upstream marketer and update their production line when some companies are eliminated. And by virtue of expertise in new product and technology development, with a focus on companies with strong potential for strategic cooperation. In addition, management must continually monitor trends and enhance core competitiveness, and trends into attractive and profitable products. Now, with the advent of wearable intelligent device, which has become one of the direction of the headset industry will be developed. In view of the wireless Bluetooth devices, active noise cancellation and a close development of wireless communications and other technologies, headset manufacturers in the coming years must be to develop a wearable smart devices business, and strive to improve the engineering technical standards and develop more critical patent before having competitive advantage allows customers and their own benefit. This will help enterprises to improve their own products and headphone consolidate the industry position and to strengthen business relationships with major customers to bring influence to selected customers with patented technology capable of enhancing mutual trust and accelerate product development, so as to enhance corporate reputation and profitability. | en_US |