|dc.description.abstract||The IoT (Internet of Things) ─the next big thing and the 5G communication technology are two of the megatrends that are creating novel opportunities and giving us the most disruptive technologies and more sophisticated challenges over the next decade.
In this study, the researcher intends to investigate the traditional Taiwan ODM company with fast follower based thinking and less risk-taking. How could the ODM respond to the challenges and sustain its competitive advantages at the new era of IoT? What kind of competitive strategy, innovation strategy and marketing strategy are required to turn a good idea and opportunity into a thriving business?
The in-depth case study research method is utilized and finally obtained several findings, conclusions and suggestions for the object of study. Indeed, various potential issues, such as fading of innovation, gap of competitive strategy, deficiency in marketing strategy and poor talent management, have been identified and prioritized to have counterpart solutions. From the researcher’s perspective, the most important and crucial issue among those issues is the fading of innovation that results in the decline of competitive advantages. Therefore, the 「i-Innovation thinking」model with many unique characteristics is proposed accordingly to be the basis of rebuilding the competitive advantages. Moreover, some approaches like to enhance existing products, to aggressively build the new technology skill and new ecosystem for IoT and 5G industries, to integrate both of the external and internal resources and to quickly learn and absorb the new technology abilities, to transform the psychology inertia thinking for future developing and to utilize the concept of holistic marketing are concluded to eliminate the gap of competitive strategy and deficiency in marketing strategy. Some limitations and uncertainties are left for further study. Expect the ODM can really take the advantage of the 「i-Innovation thinking」 and make things different and better.||en_US|