| dc.description.abstract | Stress has become a common and integral part of modern life, and stress related to academic achievements, work, family, and financial conditions is always present in daily life. Consequently, the demand for products aiming at mental relaxation gradually has expanded from a niche to a mass market. New relaxation products have been continuously introduced into the market, ranging from decorations and toys in the early period to combining practical appliances in later period. Until recent years, adult coloring books were introduced and passionately received, marking the development of relaxation products from a physical level to an artistic and spiritual one.
Adult coloring books emphasize the process of attaining peace in thoughts and mind through pattern coloring. Consumers in Europe, the United States, and Asia have shown a craze for this type of products. Therefore, this study attempted to investigate if coloring significantly affects emotions and risk preferences.
An experimental method was adopted in this study to explore the effects of variables such as color tone, pattern complexity, type of music, and number of colors used on emotional transfer and risk preferences. The results are as follows:
1.The effects of color tone on the emotions of “sadness and
sense of loss” and “tension and stress” significantly
varied after coloring.
2.The effects of pattern complexity on the emotions of
“sadness and sense of loss,” “tension and stress,”
and “irritability and depression” significantly differed
after coloring.
3.Pattern complexity interacted with gender in affecting
the emotion of “irritability and depression.”
4.Type of music had significantly different effects on the
emotions of “sadness and sense of loss,” “tension and
stress,” and “irritability and depression” after coloring.
5.Music exhibited significantly different effects on risk
preferences after coloring.
6.Type of music interacted with age in affecting the
emotion of “tension and stress.”
7.Number of colors used exerted significantly different
effects on the emotion of “sadness and sense of loss”
after coloring.
8.Number of colors used interacted with type of trauma in
affecting the emotion of “tension and stress.”
9.Number of colors used interacted with gender in
affecting the emotion of “irritability and depression.”
10.Number of colors used interacted with personality traits
in affecting the emotion of “tension and stress.” | en_US |