| dc.description.abstract | Lately, the global LCD TV market has entered the mature stage of the product life cycle, resulting in sharp decline in shipments of LCD TV sets. In addition, the rise of smart mobile devices, also results in advanced TV applications becomes mostly obsolete for consumers. Thus, “price” becomes the main factor of consumer purchases. The upmarket Japanese brand owners misjudged the situation, still insist on high prices, leading to huge losses in market share.
One of the main businesses of company H is LCD TV ODM (original design and manufacturing). It used to partner mostly with Japanese TV brands. Due to the loss in market share, the Japanese brands transferred most of the LCD TV manufacturing back to their in-house production facilities. Hence, company H started to take ODM orders from Korean and Chinese second-tier brands, with reduced profit margins.
The Japanese brands value highly on the management of TV control software, and established sophisticated issue tracking systems for software development. Company H was required to use these systems. However, the Korean and Chinese second-tier brands are not that serious on managing software development, and do not have their issue tracking systems. Company H, without issue tracking system and low in budget, had to rely on Excel files and e-Mails to handle issue tracking. Hence, there is a serious gap in straightening software development issues, and result in delays in development time.
This study proposed to reengineer the process of software issue tracking. In accordance with functional requirements and cost constraints of company H, Google Sites, which is a Wiki-based tool, was selected as the collaboration platform. Proof of concept was conducted to ensure technical feasibility. The proposed improvement is expected to eliminate an average of 9.7 days in delay in time to market. | en_US |