dc.description.abstract | In 2008, Taiwan government opened tourism market to Chinese tourists traveling by groups, and by individuals in 2011. These policies indeed make the number of inbound visitors increasing annually. However, with the number of Chinese tourists increasing, we began to have a lot of negative news about it, and the Chinese tourists crowded out inbound visitors from other countries to Taiwan. Although there are many studies about the impact of opening policy for Chinese tourists on the behavior of other foreign tourists to Taiwan, studies about the impact on the behavior of domestic tourists are rare. Therefore, this study will focus on whether the opening policy for Chinese tourists generates crowding out effect, and results the change in the behavior of domestic tourists.
The study sample used in this thesis was selected from the “Survey of Travel by R.O.C. Citizens” from 2006 to 2013. The first part of this thesis, a negative binomial model is used to explore the differences on the travel times of domestic tourists after the opening policy of Chinese tourists to Taiwan. The second part, 4 scenes were chosen, which were visited by Chinese tourists in higher frequency, and a probit model is used to explore the differences on the probability of domestic tourists to visit these scenes after the opening policy of Chinese tourists to Taiwan. The results showed that, instead of decreasing, travel times of domestic tourists increased after the opening policy of Chinese tourists to Taiwan, because of valuing the importance of travel. However, after the opening policy of Chinese tourists to Taiwan, domestic tourists did reduce the willing to visit some scenes which are visited by Chinese tourists in higher frequency, such as Taipei 101, Alishan, and Taroko. On the other hand, the willing of domestic tourists to visit some scenes has increased, such as Sun Moon Lake, due to the increase and improvement of recreation facilities, and that offset the crowding out effect causing by the opening policy of Chinese tourists to Taiwan. Therefore, although travel times of domestic tourists does not decreased after the opening policy of Chinese tourists to Taiwan, they would avoid those scenes, which are visited by Chinese tourists in higher frequency. | en_US |