| dc.description.abstract | Increasing attention towards improving the socio-physical environment has made sustainability a crucial issue. As realised, the sustainable environment only can be achieved when people lead to sustainable lives in all aspects including health, consumerism, housing, and the quality of life. Applying the Terror Management Theory (TMT), this research attempts to investigate whether the terror of death perception will affect consumers’ sustainability attitudes under the contingent condition of religiosity. The field study is conducted in Malang, Indonesia. Following the empirical literature related to the TMT application, this research used a survey to empirically examine the research framework. In order to ensure a sufficiently representative sample of the Malang population, this current research used a quota sampling technique using the demographic distribution based on the sample population’s gender, age, and education. This study employed Partial Least Squares (PLS) using the software SmartPLS 3 to obtain and assess the key reliability and validity indices, and the direct and the moderating effects. The findings disclose that both mortality salience and self-esteem increase materialism. Materialism is found to intensify consumers’ sustainability attitudes of green concern and consumer social responsibility (CnSR). Also, this research finds that religiosity strengthens both the linkages from mortality on materialism and from materialism on CnSR. On the contrary, religiosity weakens the effect of materialism on green concern. However, there is no statistical evidence for the moderator effect of religiosity on the self-esteem – materialism linkage. The findings offer fresh and exciting insights into how the tenets of the TMT apply to sustainability attitudes. The findings also highlight the importance of materialism in the development of sustainability attitudes, and advance the theoretical understanding of how religiosity could swing the balance in favour of or against the development of sustainability attitudes. Finally, theoretical and managerial implications of the findings and also future research directions are discussed. | en_US |