| dc.description.abstract | This study intends to investigate the business development of 5 camellia oil stores in Taoyuan City. This study found that due to climate and soil properties, camellia oil stores in Hakka villages in Taoyuan City used to flourish in the past. Large-scale oil press was introduced to change the traditional animal power-based oil extraction of camellia oil stores from mechanical oil extraction, which significantly improved the recovery of oil extraction. In 1950, with the supply of large amounts of soybeans from the U.S., Taiwan Sugar Corporation introduced the oil extraction techniques and equipment of chemical extraction method in the U.S. to extract salad oil, expand production scale, and engage in mass production of salad oil. The amount of salad oil was large, and the price was cheap, which significantly impacted the traditional camellia oil store operators. After 1990, the government opened the import of edible oils to Taiwan, which made the operation of camellia oil stores. However, after the food safety incident of adulterated oil and the policy promotion of public departments, the promotion of localization, cultural industrialization, and cultural development of industry enabled the gradually declining camellia oil stores in Hakka villages to see a glimmer of hope. Some of the operators grasped the business opportunity to transform their operation strategies, and the transformation helped them attract more consumers. This study used SWOT analysis to analyze the advantages/disadvantages in the internal environment of camellia oil stores in Hakka villages, as well as the opportunities and menaces in the external environment to enable operators of camellia oil stores in Hakka villages to comprehensively reflect on the direction of innovative strategies and development and sustainably operate camellia oil stores in Hakka villages. | en_US |