| dc.description.abstract | With the advancement of the technology and the change of the consumer behavior, the game expo has demonstrated the transformation of the entire industry of the video game. Many people would like to comment the game expo through the online social media platform due to its popularity. In other words, the social media platform has gathered different kinds of information from different perspectives of the game industry. This research chose the “E3” and “Gamescom” as key words in order to collect the tweets from the social media platform. In the meantime, this research utilized the text mining skills to analyze what kind of issues caught much attention from the people in the game expo. The results from the tweets portrayed the vendor who utilized different kinds of approaches to get people’s attention in the game expo during the year from 2015 to 2016. The approaches include interacting with people such as operating online social media platform, providing high quality game experience to people through cooperated with the hardware company and inviting the Youtuber to propagate the video game or gave the viewpoints about the game expo. In addition, the video game had the following attributes, for example, degree of freedom, well contents, updating periodically and applying AR or VR skills would be discussed very often by people in 2015 to 2016. By the comparison, the key words from text mining demonstrated the difference between the two expos. In short, this research could realize what kind of perspectives people really cared about, helping the company in the game industry to engage the business strategy. | en_US |