| dc.description.abstract | Second-hand shopping has been a trend of shopping. Everyone can be either a second-hand buyer or a seller, however the motivation of shoppers is different when buying second-hand products. According to prior research, when considering buy or not, people are influenced by information of products, price, scarcity and even story of products. In some cases, people would choose the product with not enough information; in other cases, people would abandon personal monetary benefits when having the transactions. Also, scarcity always is an attractive element for consumers in the markets and some researchers proposed that story of products can influence consumers’ consideration when making the decisions. Therefore, the main purpose is to explore that which kind of motivations second-hand shoppers have are influenced by those common attributes of products. Both the qualitative and quantitative research methods are used, and in this study, watch is the kind of products chosen to designed in the situational experiment. There are two main findings. First, when second-hand shoppers have economic motivation, their purchasing intension will be influenced by price. Especially, second-hand shoppers who have low economic motivation are more willing to buy second-hand products than others when the price of products is low. The second one is when second-hand shoppers have high recreational motivation, their purchasing intension will increase in no story designed condition. | en_US |