| dc.description.abstract | The last two decades has witnessed a tremendous advance in both Internet and mobile network usage. On the social network front, younger generation more often choose to use Instagram, rather than Facebook. Many people express their emotions on Instagram using hashtags. In recent year, job stress has always been a public concern.
This study attempts to explore the phenomena of Instagram users expressing negative emotions, including stress and occupational burnout on the Instagram. A content analysis was carried out, analyzing Hashtags relating to stress and burnout. Data from 5204 post using Hashtag were collected and analyzed SPSS. The data was also cluster analyzed.
Analysis reveals that: (1) Hashtag phonation related to negative emotions peaks during the evening before closing of a holiday, including weekends. Post-holiday syndrome (i.e. Blue Monday) truly exist, and users are even bluer on holiday evenings, meaning it actually starts the night before. (2) Hashtag phonation during the wee hours and the morning (before noon) on normal work days is the lowest, indicating most people do rest normally, and do not tend to complain when they start working. (3) The afternoons of work days is the second most silent period. Together with workday morning just mentioned, these show that while the use of social networks on smartphones are convenient, employees still refrain from using employer’s time to access social networks. (4) The second highest phonation level goes to workday evenings, indicating that after a whole day of hard work, users are tired with their body and mind, bad mood surge and it is free time to express their complains. (5) Analysis of Hashtags can actually be used as an expedient way of reflecting user emotions. | en_US |