dc.description.abstract | Under the pressure of deteriorating global climate and limited resources, R&D and promotion of renewable energy has become the main focus of energy policy development in every country. Especially after the disaster of Fukushima nuclear power plant, Taiwan government has ordered to formally stop the build-up of Nuclear Power Plant No. 4 and decommission Nuclear Power Plants No. 1, No. 2 & No. 3 in order to realize the nuclear-free homeland by 2025. In a new model of economic development presented in 2015, sustainable energy management is listed as a primary issue for future governance. Initiating energy transformation and reforming local electrical industries will be the focuses of future governance. Solar photovoltaic is a variable renewable energy. Though it has advantages in safety and sustainability, it also has downsides such as high power generating cost, small capacity, unstable output, limited set-up territory and large required set-up space, resulting in the difficulties to be overcome when developing solar energy nowadays. Taiwan authority has proposed a nuclear-free homeland and claimed to reach the target of 20GW output in green energy island-wide by 2025. To reach such a goal, Taiwan government should provide appropriate incentives and stimulating policies to attract businesses and industries to participate in the development of solar energy power plants.
This thesis applies the case study method to a solar power plant developer, S Company, and analyzes the stages of its initiation and growth and the challenges it faced in each stage. The study also looks into how S Company could stand out and play the multiple roles of an energy consultancy, a financial loan provider, a turnkey set-up, a fund raiser and a venture capital provider, and how it could establish such an innovative business model for the solar energy industry, and how it could survive with suitable strategies. The thesis applies the five force model and SWOT analysis to analyze the key factors in management and market strategies under such a competitive environment. The results of the case study suggest the business strategies for the company to follow and recommend the policies for the government to develop. For the case company, it should be able to acquire the knowledge for maintaining the key factors of growth in "government policy," "fund raising ability," and "integration of resources for growth." | en_US |