| dc.description.abstract | Nowadays, the enterprise attaches importance to reputation, treats it as an important asset to manage, and the media is an important channel to convey enterprise image. In the past, the research has been used to obtain the reputation of the enterprise, adopt the questionnaire method, obtain the prestige scale, carry on the follow-up analysis, but very few research is from the media comment to speculate the corporate reputation, the media has been one of the sources that the stakeholders obtain the enterprise information and the media coverage of the view will affect the direction of corporate reputation.
Sentiment analysis can parse the content of an article or comment, establish a person′s opinion or attitude towards something, the past research, judge the positive, neutral or negative, but people′s emotions are complex and changeable, people through the expression of emotion is also, it′s more helpful for the study to find out the score of affective variables in the paper through the Affective Dictionary.
It is easier to get these media comment sets under the push wave of the internet than in the past, by distributing questionnaires to the people who work in the media and obtaining the reputation scale of the target enterprises and use the emotional analysis of the media published by the relevant corporate comments, from which to obtain all the emotional variables of the score, as a follow-up analysis of the data source.
Finally, using the multiple regression analysis and the BPNN, two prediction methods, from the effective fraction variables, to identify the significant variables affecting the corporate reputation. From the results, at the 7-point scale, The MSE of multiple regression analysis was 1.161, RMSE 1.077, the MSE in the BPNN is 0.290, RMSE 0.538, and finally using the significant variable into the BPNN, MSE is 0.245, RMSE is 0.495, all of them have good predictive effect, and the outstanding variables are put into the inverted transfer class neural network best, display from the media The emotional analysis in the comments can be inferred from the corporate reputation. | en_US |