| dc.description.abstract |
In recent years, the rapid growth of the Internet economy, changing many of the traditional consumption habits, from the entity to the virtual, so a large increase in the network population, bringing the so-called e-commerce market, although many consumer goods to electronic, but ignored. The insurance goods formed by the sale of the contract. Insurance products are mainly divided into two categories of personal and property, in the past to buy insurance products are business people face to face after the goods to buy insurance products. So in recent years, insurance companies to actively promote the insurance e-commerce, and may be able to online insurance system to provide consumers with an open network platform to provide consumers with convenient information, fast insurance channels and policy changes and other services.
This study focuses on the issues that property insurance companies may provide when providing online insurance platform services and the impact of changes in business sales patterns on insurers. Through the case study method to understand the insurance company has no experience in e-commerce business, the traditional sales model by e-commerce sales, business sales process changes brought about by the impact.
1. Service quality.
2. Website design.
3. Marketing strategy.
The study found that the impact of the case insurance company’s online insurance platform for the sale of goods has two points:
1.Lack of support for business staff.
2.Commodity portfolio without segregation.
Affect the consumer will have two points:
1.Online insurance platform interaction is insufficient
2.Web process design cumbersome.
Through the analysis and found that the support of sales staff and the satisfaction of the insurance platform has a positive impact, but also because the business staff from the insurance platform does not support. Through the application of the theory of literature, the paper puts forward some suggestions on how to improve the proposal and strengthen the quality of the case. It can provide practical and academic contribution to the case management system and future related research. | en_US |