| DC 欄位 |
值 |
語言 |
| DC.contributor | 資訊工程學系在職專班 | zh_TW |
| DC.creator | 黃郁峰 | zh_TW |
| DC.creator | Yu-Feng Huang | en_US |
| dc.date.accessioned | 2017-7-21T07:39:07Z | |
| dc.date.available | 2017-7-21T07:39:07Z | |
| dc.date.issued | 2017 | |
| dc.identifier.uri | http://ir.lib.ncu.edu.tw:88/thesis/view_etd.asp?URN=104552025 | |
| dc.contributor.department | 資訊工程學系在職專班 | zh_TW |
| DC.description | 國立中央大學 | zh_TW |
| DC.description | National Central University | en_US |
| dc.description.abstract | 資訊科技的蓬勃發展引領了商業行為改變，亦連帶改變傳統之消費行為，人們透過日益普及的智慧型行動裝置，使消費行為不再受時間與空間的限制，增加了不少選擇及便利性。
在消費環境已臻完善的市場如台灣，便捷與價格早已是消費者對消費平台的基本要求，但目前固有的傳統支付方式，顯示了消費者缺乏對廠商的「信任」感及支付方式的「安全」感。因此，採新型態行動支付方式的Apple Pay，如何爭取消費者於購買決策中，讓消費者選擇不同於傳統型態的支付方式，強化消費者信賴度及與滿意度之新型態行動支付為主要訴求。
本研究將會實作以Apple Pay行動支付方式為主的電子商務iOS App，透過實務面之呈現及對於應用面的探討，詳述其特性與商業邏輯運作流程，並且針對實作流程作出詳盡的說明。促進各方了解Apple Pay於iOS App上之應用，以此為相關研究之基礎，創造更全面的電子商務商機。 | zh_TW |
| dc.description.abstract | Since information technology has developed significantly changing not only business activity but also the traditional consumer behavior. People who is no longer subject to the constraints of time and space which has provide more choice and convenience by using increasing popularity of mobile devices.
A comprehensive and efficient consumer market like Taiwan, it is basic requirements of digital platform which is convenience and having strategy pricing for consumer. However, the current payment system is lack of trust to the manufacturer and less secure payment methods. Apple Pay is a new payment method that can dominate consumer purchase decisions to improve customer trust and satisfaction which is differ from the traditional payment method with concern about the information security.
This study will build an ecommerce app in iOS which is using Apple Pay as the payment method to elaborate on its characteristics and process of business logic though the practical presentation and application. It is the fundamental of this research to promote understanding of application by using Apple pay that create opportunities for comprehensive E-Commerce. | en_US |
| DC.subject | Apple Pay | zh_TW |
| DC.subject | 行動支付 | zh_TW |
| DC.subject | iOS App | zh_TW |
| DC.subject | 電子商務 | zh_TW |
| DC.subject | Apple Pay | en_US |
| DC.subject | Mobile Payment | en_US |
| DC.subject | iOS App | en_US |
| DC.subject | E-commerce | en_US |
| DC.title | Apple Pay支付於iOS平台上之研究與實作 | zh_TW |
| dc.language.iso | zh-TW | zh-TW |
| DC.type | 博碩士論文 | zh_TW |
| DC.type | thesis | en_US |
| DC.publisher | National Central University | en_US |