dc.description.abstract | Crowdfunding disrupt the traditional way of seeking external funds by individuals or start-ups, allowing creative ideas to be realized through the strength of the masses. In recent years, crowdfunding rapidly spread throughout the world and flourish. Taiwan’s first crowdfunding platform emerged at the end of 2011, followed by other platforms that have been sprung up like mushrooms. Therefore, in order to better understand the development of the crowdfunding market in Taiwan, this study is conducted under the scenario of famous crowdfunding platform, ZecZec, and try to understand sponsors’ overall satisfaction and re-sponsoring intentions.
This research model is based on Zheng et al. (2017) research framework. After study and organize relevant research literature in the past, constructs a research model of antecedents of overall satisfaction and sponsors’ re-sponsoring intentions. Research variables included “time risk”, “performance risk”, “perceived value”, “overall satisfaction”, “re-sponsoring intentions” and three moderators. The data is collected from 318 respondents through Facebook and PTT.
Data analysis results show that time risk and performance risk have negative effect on overall satisfaction. Overall satisfaction has positive effect on re-sponsoring intentions. Some moderators have positive effect on main effect. In addition, it is found that performance risk has higher negative effect on overall satisfaction than time risk.
In conclusion, this study will give some implications for research and practice to help platform and entrepreneurs understand antecedents of overall satisfaction. Limitations and future research of this study can be a reference by other researchers. | en_US |