dc.description.abstract | In this information explosion era, the digital data storage devices play a very important role in everyone’s daily life. Improvement over several decades, tape and hard disk devices using magnetic technology are still in use these days. Optical disc and optical disc drives (ODD) employing optical technology also take essential roles in storing digital data. The unique characteristics of ODD related products should allow the products to have a niche market position even though the widespread usage of the Internet and changing behavior of customers have made the optical storage no longer a must-have device in current PC configuration. Many reports also show that the number of ODD sold has been decreasing over time. However, the optical technology that can be employed in storage systems should still be important due to the long-term durability of the storage medium.
P company, one of the only two remaining companies in ODD design and manufacturing worldwide, is inevitably facing several problems such as product value declining, industrial changes and impacts. The main purpose of this research is to sort out P company’s current advantages in ODD technology and develop strategies for the company to adapt to the changing environment. By applying the case study methodology, we use the Porter five forces and SWOT analyses to breakdown the external and internal related factors. For industrial analysis, we collect market data and apply Porter’s five forces analysis to fully understand the opportunities, threats, structural changes, competitors and future trends of the ODD industry. For the company’s internal analysis, we go through SWOT analysis to find out the strategies the company could take to capture the future trends and possible markets.
In this study, we discover that new techniques of optical disc and ODD can still be brought forward and many competitive features of optical storage have been proposed continuously. All these progresses make ODD more viable in cloud systems. We hope this study has provided useful suggestions to the case company and other related companies. | en_US |