| dc.description.abstract | A Japanese small and medium-sized enterprise, Japanese T Company, established 35 years ago, strives to survive in the turbulent 20-year flat-panel display industry and in the fiercely competitive Red Ocean.
With the development of flat panel displays, from TN/STN, TFTs to current OLEDs, even QLEDs, micro LEDs, and the equipment supplier of LCD module seg-ment, Japanese T company has successively established companies in South Korea, Taiwan, and China, to match the needs of customers; After the financial crisis of 2007-2008, the separation of Korean company, and the merger of panel makers, and then faced with menacing and backward vendors, they entered and shared the market in a disruptive and innovative way. What strategy should Japanese T company take?
At present, more than 90% of the LCD panels are concentrated in Japan, South Korea, Taiwan and China, especially now that the Chinese market has risen. Both panel makers and equipment manufacturers can receive high-tech subsidies from the Chinese government. Many companies have mushroomed. More competitors.
Japanese T company analyzes and observes the industrial structure with Porter five forces analysis and finds out the place that threatens profitability. To find out the suitable direction for the company′s sustainable development. | en_US |