| dc.description.abstract | The development of IoT and AI induce people to imagine a wonderful future of smart home. However, the smart home market is still an undeveloped market since the idea of smart home starts from the beginning of 21th century. This study wants to investigate why the firms which produces smart home product in northern America can successfully survive in the market, since there are also many Taiwanese firms moving into the smart home market with bad performance. Therefore, this paper may analyze those successful firm’s business model and key factors, and provides some strategies for the firms who are interested in smart home market.
The main viewpoint of this paper considers that the problems of smart home product are product application fragmentation and low value added. This paper finds that all of the successful firms, which include the traditional smart home firm, such as ADT, Comcast, AT&T and Vininit, and non-traditional smart home firm, such as Amazon, Apple and Google , have its own product ecosystem or platform. Moreover, this paper considers that the start-up companies should join the main ecosystem or platform in order to focusing on its own innovation of products or services. | en_US |