| dc.description.abstract | In recent years, with the rapid development of cloud computing and the advent of the era of big data, a large number of public cloud companies have begun to shift to private clouds. The demand for servers by major cloud service providers has risen sharply. In the past, because the server was mainly used by the enterprises themselves, the server management software required by the users themselves or managed mainly by the server manufacturers to provide, coupled with the high demand for after-sales, although it can DIY, but if it is not limited funds, there will be no company to easily assemble their own servers for use, but all this is subverted in the age of cloud computing.
It is against such a background that the white card server needs to adjust its operation strategy in time if it wants to compete with the already established international brand in the industry chain and the local brand with policy guarantee, so that it hopes to open and occupy the server market in China.
Based on the situation of individual companies, this paper uses the STP theory to locate its market. Based on the 4PS theory and SWOT analysis, our study discusses and strategically optimizes its products, prices, pipelines, promotions and services so as to help them Open up the Chinese market, and at the same time, hope that the results of this study can be extended to the enterprise development path similar to that of the case companies. | en_US |