| dc.description.abstract | After Taiwan traditional industries have experienced eras of professional OEM and Industrial globalization, service-oriented manufacturing services become the theme now. In order to obtain more customers′ interests and gain a place in highly competitive markets and face the drastic changes of the global environment, how should Taiwan small and medium enterprises maintain their original economic scale and continue to create extra values? It is an issue which every local enterprise should value considerably.
A case study, a food processing factory, located in Southern Taiwan transformed to a tourism factory in 2012 is performed, to demonstrate the effectiveness of those industrial transformations. In this case, the respective advantages and disadvantages of the companies′ B2C and B2B model are carefully measured using five-force analysis and SWOT analysis, and the various business strategies are recommended accordingly. In addition, to further enhance their quality strategy, the company developed the ISO 22000 food safety management system in 2016. Hence, the differences in the operational processes before and after the introduction of the ISO system, as well as the actual benefits and management impacts are also discussed.
With the results of the enterprise transformation and the quality system upgrades, the benefits we can see : (1) for the enterprise transformation, the business mode of the tourism factory brings new growth opportunities and is a success case of the manufacturing transformations. Using five-force analysis and SWOT analysis, we explore various B2C and B2B sales strategies and advise them their internal advantages and disadvantages, or external threats and opportunities. (2) for the quality upgrading strategy section, ISO 22000 food safety management system brings significant positive impacts to the company. There are many corporate benefits of the upgrade, such as enhanced organizational capabilities, assurance of product quality, cost control, productivity enhancement and higher employee morale. Furthermore, their solid ownership of food safety and health is well exhibited and a positive brand image of the company is established to the market. | en_US |