| DC 欄位 |
值 |
語言 |
| DC.contributor | 財務金融學系在職專班 | zh_TW |
| DC.creator | 郭惠瑜 | zh_TW |
| DC.creator | HUI-YU KUO | en_US |
| dc.date.accessioned | 2018-7-5T07:39:07Z | |
| dc.date.available | 2018-7-5T07:39:07Z | |
| dc.date.issued | 2018 | |
| dc.identifier.uri | http://ir.lib.ncu.edu.tw:88/thesis/view_etd.asp?URN=105458014 | |
| dc.contributor.department | 財務金融學系在職專班 | zh_TW |
| DC.description | 國立中央大學 | zh_TW |
| DC.description | National Central University | en_US |
| dc.description.abstract | 本研究採用質化研究方式，透過深度訪談10位國泰人壽保險從業人員，探討在網際網路的教學環境下進行學習課程的學習成效與影響。研究結果歸納以下幾點：
一、線上課程學習的影響因素
(一) 資訊因素：網路速度要快，首要關鍵是便利
(二) 教學因素：課程內容多元豐富，避免冗長
(三) 環境因素：主管推動和鼓勵
(四) 個人因素：電腦先備經驗之多寡不是很重要，自主性是首要個人特質
二、線上課程學習成效
(一) 使用滿意：滿意課程豐富多樣化與學習歷程紀錄
(二) 本職學能：增進壽險相關知識及保單行銷技巧
(三) 工作態度：工作價值觀和工作習慣有正面效果
(四) 經營績效：提升壽險保單業績，且有助於客戶管理 | zh_TW |
| dc.description.abstract | The research adapts qualitative method. The study is conducted by the result of in-depth interviews with 10 salesmen currently working in Cathay Life Insurance Company. To study the effectiveness and impact of learning courses in the Internet environment. The research results summarize that:
I. Influential factors of e-learning courses
1. information factor: The speed of the Internet must be faster and the primary key is convenience
2. teaching factors:the course content must be rich, varied and avoiding lengthy.
3. environmental factors: the supervisors promote and encourage e-learning
4. personal factors:the number of computers′ first-hand experience is not very important.The primary personal characteristic is autonomy
II. the learning effectiveness of e-learning courses
1. satisfaction: courses diversify and learn history
2. the current academic ability: to enhance life insurance related knowledge and policy marketing skills
3. the work attitudes:positive effects
4. operational performance: enhancing life insurance policy performance, helping customer management | en_US |
| DC.subject | 質化研究 | zh_TW |
| DC.subject | 深度訪談 | zh_TW |
| DC.subject | 學習成效 | zh_TW |
| DC.subject | qualitative research | en_US |
| DC.subject | in-depth interviews | en_US |
| DC.subject | learning effectiveness | en_US |
| DC.title | 線上課程學習成效與影響之研究-以壽險從業人員為例 | zh_TW |
| dc.language.iso | zh-TW | zh-TW |
| DC.type | 博碩士論文 | zh_TW |
| DC.type | thesis | en_US |
| DC.publisher | National Central University | en_US |