| DC 欄位 |
值 |
語言 |
| DC.contributor | 企業管理學系 | zh_TW |
| DC.creator | 梁喬崴 | zh_TW |
| DC.creator | Chiao-Wei Liang | en_US |
| dc.date.accessioned | 2019-8-22T07:39:07Z | |
| dc.date.available | 2019-8-22T07:39:07Z | |
| dc.date.issued | 2019 | |
| dc.identifier.uri | http://ir.lib.ncu.edu.tw:88/thesis/view_etd.asp?URN=106421013 | |
| dc.contributor.department | 企業管理學系 | zh_TW |
| DC.description | 國立中央大學 | zh_TW |
| DC.description | National Central University | en_US |
| dc.description.abstract | 本研究旨在研究因大學標誌所誘發之大學聲譽(university reputation)與大學社會責任(university social responsibility)之間的關係，是否會受知識管理(knowledge management)之中介影響。透過廣發問卷給大眾為研究對象，共蒐集306份問卷，以278份有效樣本進行統計分析。研究結果顯示，大學聲譽確實與大學社會責任有正向相關，僅「大學聲譽的校園環境構面」與「大學聲譽的研發能力構面」不顯著之外，其餘皆為顯著，並受知識管理之中介效果。最後針對本次研究結果，提出一些實務上的管理建議，並討論相關研究限制與未來研究方向。 | zh_TW |
| dc.description.abstract | The purpose of this study is to understand the relationship among university reputation and university social responsibility induced by the university logo, with knowledge management as a mediator. A total of 306 participants were recruited by the Internet, with 278 valid samples used for data analysis. The results showed a positive relationship between university reputation and university social responsibility, with knowledge management as a mediator. However, with regards to the mediation of knowledge management, only the environment and R&D sub-dimension weren’t supported. Managerial implications and suggestions for future research were discussed. | en_US |
| DC.subject | 大學標誌 | zh_TW |
| DC.subject | 大學聲譽 | zh_TW |
| DC.subject | 大學社會責任 | zh_TW |
| DC.subject | 知識管理 | zh_TW |
| DC.subject | university logo | en_US |
| DC.subject | university reputation | en_US |
| DC.subject | university social responsibility | en_US |
| DC.subject | knowledge management | en_US |
| DC.title | 大學標誌誘發之大學聲譽與大學社會責任之關係：探討知識管理之中介 | zh_TW |
| dc.language.iso | zh-TW | zh-TW |
| DC.title | Logo Induced University Reputation and University Social Responsibility: Exploring the Influence of Knowledge Management | en_US |
| DC.type | 博碩士論文 | zh_TW |
| DC.type | thesis | en_US |
| DC.publisher | National Central University | en_US |