| dc.description.abstract | This study attempted to investigate different styles of E-sports streamer how to
moderate audience’s relationship, emotion and experience in E-sports live streamimg. The study was divided into three parts. First of all, this study explored the effect of “parasocial relationship” on “hoping for a positive/negative outcome of favorite/dislked player”, and explored the effect of “hoping for a positive/negative outcome of favorite/dislked player” on “Suspense”. Secondly, the study explored the effect of “suspense” on “arousal”, and the effect of “arousal” on “flow experience”. Finally, this study investigated the effect of e-sports streamer whose style is authoritarian leadership、servant leadership or charismatic authority on audience’s affect, emotion and experience when they was watching e-sports live straming.
Hierarchical Linear Model (HLM) was conducted to test the research model. The target was 29 streamer’s audience. In total, there were 335 valid samples after we were finished with survey. However, according to the retrieved result, “parasocial relationship” have positive effect on “hoping for a positive/negative outcome of favorite/dislked player” and “hoping for a positive/negative outcome of favorite/dislked player” also have positive effect on “Suspense”. Conversely, three styles of e-sports streamer all have negative moderating effect on “positive parasocial relationship” and “hoping for a positive/negative outcome of favorite/dislked player”. On the other hand, “streamer of authoritarian leadership” have positive moderating effect on “negative parasocial relationship” and “hoping for a negative outcome of dislked player”. “Streamer of authoritarian leadership” have positive moderating effect on “hoping for a positive outcome of favorite player” and “suspnese”. “Streamer servant of leadership” have positive moderating effect on “hoping for a negative outcome of dislked player” and “suspense”. “Streamer of authoritarian leadership” have positive moderating effect on “suspense” and “Arousal”. Finally, “streamer of charismatic leadership” have negative moderating effect on the “suspense” and “arousal”. Otherwise, no effect.
This study contributed to research in three aspects. First, this study distinguished the similarities and differences between sports events and e-sports. Besides, the concept of ＂parasocial relationship ＂ in Psychology and ＂suspense＂ in Drama were applied to e-sports for bridging the gap. Secondly, when games ended, audience would maintain the tension and got the flow experience. The concept would bridge the gap for e-sports; Finally, the concept of “leadership” was applied to investigated streamer’s style for bridging the gap that there were not any theory about relationship between streamer and audience. | en_US |