| dc.description.abstract | The internet has changed the way we live. It has dramatically revolutionized many different fields. In the business field, the internet has had a significant impact on trading pattern. It makes things easier. However, it also brings difficulties due to its derived problems need to be resolved. For instance, the development of algorithms can help firms to make decisions. At the same time, it becomes harder for law enforcement agencies to judge violations.
Vertical restraints developed from per se illegal to loose rule of reason. Due to the reason that the evaluations of such behaviors have both positive and negative sides, and the effects of these two are often close in intensity. However, the mainstream view of the competition law believes that when the interbrand competition is sufficiently restrained, a moderate sacrifice of intrabrand competition can promote interbrand competition. However, in a society that emphasizes brand value, brand management and brand image establishment. The interbrand competition is relatively weak, so competition may mainly depend on the intrabrand competition. Therefore, we should review the mainstream view that the existence of intrabrand competition is not unnecessary.
The purpose of this study was to distinguish the differences between online vertical restraints with other vertical restriaints, by considering its particularity, it needs to be treated differently. Therefore, it is necessary to define the behavior of online vertical restraints. Discuss the legitimacy of its purpose, the necessity of control, and further propose a reasonable scrutiny-standard, which has variable intensity corresponding to different situations. | en_US |