| dc.description.abstract | Since 90’s, special exhibitions in Taiwan have started to boom. Because of the increased need of art and cultural events, and the government’s long-term policy to industrialize culture-related creativities, more and more Cultural and Creative Parks are available to the public. Furthermore, special exhibitions’ venues are no longer limited to the traditional museums. As a result, the forms and themes of special exhibitions are richer and more diverse than ever. When more people are engaged in cultural activities, special exhibition’s economic value soars, which induces more players and the competition gets heated.
This research focuses on the development and the evolution of special exhibitions in Taiwan and aims to provide a thorough analysis of the uniqueness of this market and how this industry will evolve. The main research subject is a special exhibition organizer called MSC. A SWOT analysis is adopted to assess MSC’s business strategies, combined with the use of the 9 building blocks of a business model developed by Alexander Osterwalder & Yves Pigneur to further determine whether MSC hits the marks. The end goal is to find a breakthrough in MSC’s current business model for the company to continuously keep the edge and to increase overall profit.
This research is comprised of 5 chapters. The first chapter introduces research motivation, purpose, method, framework, and research scope and limitation. The second chapter is “Literature Review”, covering articles about museums, special exhibitions, and business model theories. The third chapter is an analysis of special exhibition development and the industry overview. The fourth chapter is an in-depth case study. The last chapter is the conclusions and suggestions. The former concludes the findings of above analyses, and the latter provides some insight into formulating successful business strategies for the subject company, along with the recommendations for the further study. | en_US |