| dc.description.abstract | The direct selling industry has been developing in Taiwan for more than 30 years and continues to show a stable growth trend. It is a kind of business model which is reducing the marketing channels, and it can also be called Network Marketing, Structure Marketing. The model was worked as word-of-mouth communication between people to sell products and services directly to consumers. Because of the reduction in marketing costs, there will have more profit margins to allow company re-allocated to distributors and consumers. The MLM business is a business that can be started with very little capital. It does not need to have a special background, experience, or academic qualifications to start. Full-time intentional investment and opportunities can be fully successful in the MLM business.
The distributor is the company′s marketing channel, playing the role of consumers, promoters and entrepreneurs. How to give appropriate training in different identities and achieve different performance goals, which will improve overall corporate performance. Therefore, the distributors have always been the main development salesman of the MLM company. However, most of the distributors are in a consumer mentality, and being as part-time job. It is a quite unique training mode verse with traditional industry, the paper will discuss the literature and compare to two case companies try to find out the three directions of trainings: 1) Talent cultivation training mode 2) Talent cultivation training content 3) Talent cultivation development strategy, and give the proposals to the case companies and full-time entrepreneurial distributors. | en_US |