| dc.description.abstract | The technology environment has changed our daily lives, and the traditional home devices have evolved into smart home devices. Influenced by this surging market demand, a new industry in smart home has gradually emerged. Corporation A, a related diversified business group in the home device market, has to meet the challenge. This can both be a “crisis” and an “opportunity” for development. Corporation A decided to change its strategy to meet the challenge.
The original strategy for Corporation A is to provide a full product line in the home device market, from faucet to ventilating fans. It tried to focus on operational efficiency, carry out vertical integration, and attempted to achieve market differential strategy. Each business unit was forced to add some smart components in their products by adding related electronic control staff, each by themselves, in an ad hoc manner.
Responding to the wave of smart devices, it started out by setting up a corporate-wide Intelligent Electronic Control Center, and is planning for the longer term solution. This study is an intrapreneur venture proposal within Corporation A.
The proposal calls for a new unit to focus and master the core technological capabilities of the smart home industry, and plays the role of a key component supplier for the various business units. The organization of the new unit is discussed, and the short-, medium- and long-term plans are also proposed, based on its business strategy and operation model. The main objecting is to achieve shared resources and maximize benefits. | en_US |