| dc.description.abstract | Machinery is the mother of industry, the case company is a subsidiary of German company in Taiwan, the main business is the sales of the company′s products ＂metal cutting tools＂, the business have an directly relationship with machinery, machine tools, metal processing, all customers are belong to corporation customers, B2B business model. The purpose of this study is to achieve German mother company request CAGR 10-15%, and increase the net profit rate to over 15%, discuss whether the marketing strategy should be adjusted, and whether it refers to Japanese brand competitors through the dealer system to expand market share, or continue to adopt the existing marketing model, focus on the operation and development of large and medium-sized customers as the main business operations.
The sales difficulty when German launching new products are high, high prices and difficulty in developing new customers are all problems that must be solved in the sales strategy of the case companies, the birth rate has fallen, causing a shortage of human resources in the country, retaining talents and hiring talents is the biggest challenge facing the case companies, retaining talents through financial and non-financial incentives, whether the system of existing bonuses and performance appraisals had to improved or not, and continues to recruit talents in a variety of ways.
The case company is a foreign company, prices increase is the fac yearly, It can only use the productivity of the factory to increase profits. It is also an important direction for the future development of the case company, the number of customers with a monthly transaction volume of less than 10,000 TWD are too much, the competitive environment has become increasingly fierce, the business model innovate continued, manufacturing service has become a trend, and it is also the direction in which the case company will develop in the future. | en_US |