| dc.description.abstract | With the advancement of technology, the rise of alternatives to notebook computers, and the globalization of economy, notebook OEMs are facing enormous competitive pressures. The objectives of this study are to explore the challenges faced by the Taiwan’s notebook OEM industry and to provide suggestions for future business strategies. This study takes Company C as the case to analyze, using Porter’s five forces analysis and SWOT analysis to discuss the external notebook industrial environment and internal resource conditions. The results of the case study intend to provide possible future competitive strategies for Company C in particular and the industry in general.
Taiwan’s notebook OEMs are facing a number of problems, such as rising costs, shortage of key components, and shortage of labors. With smart phones and tablets grabbing the market shares and manufacturing capabilities becoming less differentiated, companies in the industry are using price competition to capture or maintain business orders. From the case study, the business strategies that Company C can adopt in the future are (1) short-term competitive strategies: production line automation, industry-academia cooperation and more diversified products, and (2) mid-term competitive strategies: merging downstream suppliers or integrating suppliers’ resources and accelerating the development of 5G computers. The results of this study can help Company C realize its sustainable competitive advantage, as well as give strategic directions for the relevant OEMs to consider. | en_US |