| dc.description.abstract | As the global electronics manufacturing shifted to China, the upstream and downstream supply chains of the industry were also transferred to China due to the cluster effect, thus establishing a new industrial model in East China. However, with the development of East China becoming saturated and business shifting from the industrial to the commercial, the increased labor costs as well as changes in government policies have forced the industries to look elsewhere outside of East China. The preferential West China government′s tax policies and, import and export logistics subsidies, along with many resources, being far lower than those in East China provide greater incentives for firms to move to West China.
This study takes the case company as the research subject and explores the niche market in West China. This study analyzes the advantages and disadvantages between the industrial environments of the East and the West. The case company then is analyzed based on the five- force model and SWOT analysis, specifically proposing a multi-oriented business strategy and development suggestions, such as developing different market segments with the company’s superior design capabilities, using manufacturing strategies and flexible production models to better meet customized needs, and providing comprehensive design and manufacturing services to win opportunities and market shares in the OEM business. In order to maximize profits and reduce costs, the case company has gradually adjusted their labor-intensive production processes to higher automation with big data analytics since 2018 to build smart manufacturing capability. It is also recommended that the case company′s production based in West China can be oriented toward the development and application of Internet of Things (IoT), the introduction of AGV (Automation Guider Vehicle), the introduction of velocities and collocations, and the integration and sharing of resources among various business groups. With the support of automation and big data analytics, the company can carry out various forecasting, control, detection, identification and provision of services, more effectively. It is believed such a development plan can provide the company continuous improvements in manufacturing and thus profitability. | en_US |