| dc.description.abstract | As the development of science and technology is changing with each passing day, the government has listed the medical materials industry as a key strategic industry, and with the advent of an aging society, an increase in chronic disease population, and an increase in health awareness, people are paying more and more attention to oral medical care. Therefore, the dental medical materials market has a high growth potential in the future. However, dental medical materials companies are mostly internationally renowned manufacturers. Taiwan has a small domestic demand market and cannot support enterprises of international scale. Therefore, the international layout is the only way to go, how to distribute sales in a global market. The base will be one of the major tests for domestic dental medical materials.
This study uses a case study method to explore the competitive strategy of the dental medical materials industry in Taiwan by exploring the case company-dental medical material industry. Using industry analysis to help companies understand how the industry is exploiting in the face of fierce competition in the face of major environmental changes. Improve organizational structure to control costs, and combine SWOT analysis with SWOT analysis to help companies fully understand the advantages of the company and external opportunities. Under the threat of international brand manufacturers, how to have a place in the market, and face Under the restrictions of laws and regulations of the world′s governments on increasingly strict medical regulations, how to make cross-border strategy layout and vertical integration use cost control to break through the threshold of entering the international market; how to continue innovation, create differentiated added value to improve competitors′ entrants The threshold is to avoid price competition and allow case companies to continue to grow and get rid of the predicament of fierce market competition and growth.
The domestic dental medical materials market is smaller than foreign large manufacturers, mostly based on small and medium-sized enterprises. With the results of this research, the problem faced by the case companies is improved, and the competitive advantage is given to enable the case companies to continue. Grow up, get rid of the fierce competition of the leading brands of international manufacturers and the difficulty of growing up, create core values for the company and achieve the goal of sustainable development.
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