dc.description.abstract | In recent years, smart devices and mobile networks have become more and more popular. Most people choose to use smart devices to browse the news. We call such media as online news. The media of online news has a unique delivery method with traditional newspapers and televisions. There is a big difference in the news. People can watch the news headlines on the news platform and then choose their favorite news reading. Therefore, journalists must choose their favorite and make an attractive headline for the news to increase the click-through rate of the news.
In the past, research only proposed inferential concepts for news click-through rates or researched on single events or categories. There is no actual data to support and prove it. Therefore, this article presents empirical, question-based, question-and-answer, digital, emphasized. The main and sub-type and personal-type headlines do have a higher click-through rate than tiled headlines. Establishing the headline pattern of online news has a significant impact on the click-through rate of various categories of news. In terms of emotional level, it can be concluded that whether it is positive or negative, emotional news titles have a significantly higher click-through rate than non-emotional online news titles.
At the same time, do relevant research on the rules of online news during major events, observe whether the major events are different from the general situation, and finally establish that the relevant online news headline models and the degree of the sentiment of online news during major disasters are not the same. Affects news clickthrough rate.
Finally, this article also provides a complete set of suggestions for media practitioners, so that online news headlines can be closer to the motivation of the heavy people to read the news. | en_US |