| dc.description.abstract | In recent years, charitable crowdfunding has gradually drawn attention. Nonprofit organization uses to apply the traditional method of donation in the past, and start using internet and crowdfunding platforms to highly increase the exposure of charitable ac-tivities, becoming one of the most important fundarising channels today. The research sample includes projects from charitable crowdfunding platform, for the period of Sep-tember 2015 to March 2020. This study focuses on four possible determinants: 1. pro-ject content, 2. fundraising, 3. reward, 4. user participation and project update. By using Logistic regression method, this study finds that project content, user participation and project update positively affect the funding results. This study further uses topic analy-sis and sentiment analysis to divide the research data into several themes, to find which charitable issues are more concerned by the public. To observe the emotion of projects under each theme, the results of the study finds that the research sample can be divided into five themes, which are “senior issues”, “animal conservation”, “environment pro-tection”, “child education” and “vulnerable care”. “Animal conservation” and “child education” are popular issues. From the results of sentiment analysis, the study can be found that “environmental protection” and “child education” produce more positive emotions, and ＂animal conservation＂ produce more negative emotions. | en_US |