| dc.description.abstract | With the popularization of social media, more and more people use social media to establish relationships and connect others′ feelings. Social media connects individuals′ social networks, so that when people encounter problems, they choose to publish information to seek help.Although it has always been a common Internet phenomenon to ask for help from others, many people regard it as an efficient way to ask for help. However, few scholars have discussed why individuals have intentions to ask for help. In essence, the social media′s help-seeking phenomenon is a process in which individuals choose to post for help when they are facing difficulties, because they feel the warmth of the community, and expect friends to help each other. This paper uses the three facets of social support theory to establish the mutual warmth of the community in the model, and also uses personal outcome expectations to understand how help intent is affected by personal expectations. This paper uses the three facets of social support theory to establish the mutual warmth of the community in the model, and also uses personal outcome expectations to understand how an individual’s intent to seek help is affected by personal outcome expectations. In the process of generating help-seeking intentions, the degree to which the individual grasps the assistance of others, or the ability to control the image may also interfere with the generation of help-seeking intentions. In this regard, this paper incorporates self-efficacy and impression management as interference variables, and understands the intent of individuals to post for help on social media.
In this study, we surveyed Facebook users in Taiwan through online questionnaires. A total of 870 questionnaires were collected, with 788 valid questionnaires and a valid questionnaire recovery rate of 90%.This study uses structural equation model for data analysis and model verification. The empirical results show that information support, emotional support, and personal outcome expectation are expected to have a significant relationship with the intention of individuals to post on social media for help. In terms of the impact of interference effects, impression management and self-efficacy have significant interference effects on the emotional support path and personal outcome expectation path. | en_US |