| dc.description.abstract | In the process of pursuing sustainable development, corporation must base themselves on Taiwan, look at the world, and invest resources in developing new products. However, the corporation has limited resources. How to maximize the limited resources is the biggest challenge. Looking at the whole world, many global companies also face this problem. R&D management is a method. We can deploy R&D into research and development and subdivide it into technological innovation, R&D strategy, R&D organization, project management, and multinational R&D. Chiesa put forward his insights on R&D strategy and organization in 2001. In this study, we will discuss the five aspects of R&D management and study the R&D management methods of Germany′s century-old global benchmarking corporation.
The dimensions of technology strategy are good to evaluate the R&D strategy. Through the aspects of context foresight, selection, timing and acquisition, we will get the corporation′s technology strategy. From the case study, the technology strategy is obtained through the dimensions of the technology strategy. Once the technology strategy is confirmed, the product manager will start to plan the roadmap. The R&D department will start to arrange the development plan, adjust the R&D organization. We will manage the priority through project management. We will succeed the product launch plan by the cooperation of multinational research and create performance for the company.
When we investigate the case study. We understand that it is not necessary to do the research by ourselves. We can do it through alliances or acquisitions. Due to resource constrain, Taiwanese companies will rely on the research from national technical units or academics. The corporation will own the technology through technology transfer. Taiwanese companies can only focus on product realization with the new technology. For the part of R&D organization, as long as the corporation can effectively use the human resources, it is a good organization. There are five R&D models for the transnational R&D model. As long as it can help the R&D efficiency, the R&D model is good. After a hundred years of hardening the chain, the R&D model of the case company has reached the global integrated R&D model. Through the case study, the method of R&D management is indeed a good result. | en_US |