| dc.description.abstract | Along with the process of economic development of various countries, the securities market is not only a hub for national savings and corporate investment but also the window of the national economy. The securities industry plays a crucial role. However, with the trend of Taiwan′s securities industry facing both the industrial liberalisation and internationalization, the securities dealers faced the competition of the market and the economy booming. Bring the securities industry with the stock market reached 10,000 points, and a daily average of 200 to 300 billion NTD in the early 1980s, the branches of securities firms have expanded rapidly.
One of the impacts is that the operation of the securities business gradually reduced its dependence on physical facilities and move towards the concept of Click-and-Mortar. Therefore, how the securities industry should use digital technology and actively respond to the transformation is inevitably become an issue that the securities industry must tackle and deal with it. This is also the inspired motivation of this study.
How gold-controlled resources securities dealers and the market industry to make a division and different business patterns, through what strategy to activate the group resources, but also through what type of marketing strategy with the capabilities and innovation of information technology, so that securities companies have a more competitive advantage, play the greatest overall effect. | en_US |