| dc.description.abstract | With the vigorous development of global e-commerce, online shopping has become everyday for everyone. Coupled with the continuous update and optimization of online shop tools and one-page shops; opening a shop online is already a very simple procedure for easy operation. Due to the small scale and limited capital budget of newly entered small-brand e-commerce, how to make good use of digital advertising and tracking and measurement tools, and establish quantitative indicators to expand business opportunities become very important.
The current use of Google search engine service traffic exceeds 2 trillion, this concept refers to 5 billion searches per day. This also means that people in need are looking for any manufacturer or product that can provide a solution to the problem through the Google search engine. If you put ads on Google’s platform, it means that we may have the same opportunity as competitors to show our products and services in front of people looking for this product and service.
In the research process, this paper uses the book ”Analysis of Google Analytics from Report Understanding to Implementation” as a tool, from the establishment of GA′s operation concept to the description and teaching of data reports, and combines the author′s consultant experience to put forward the key point of report observation. Allow beginners to establish correct concepts and assist companies to use data to make further business decisions. The research process is to use the self-built e-commerce website to record, analyze, and amend a series of execution and feedback processes. Use GA data to evaluate the most effective digital ads and make optimization suggestions on how to increase traffic and increase conversion rates.
During the implementation of the recording process, I found an observation insight that can be used as an indicator for future advertising tracking analysis. But the really effective advertising placement comes from repeated practice and revision and all business models based on customer thinking. | en_US |