| dc.description.abstract | Since the 1990s, Taiwan has been introducing foreign workers out of domestic economic and social demands. Today, foreign workers constitute an important part of the labor force of our country. As of the end of 2019, the total number of foreign workers in Taiwan has surpassed 710,000, and among them, 260,000 workers worked as caregivers, accounting for over one-third of the total foreign labor force. Moreover, Taiwan became an aging society in 2018, with its old-age dependency ratio reaching 20.1%, indicating that 5 young adults shall take care of 1 senior citizen. Against this backdrop, adults not only come under economic pressure from caring for the senior but also face the dilemma where they have no time to take care of the senior members at home if they go to work. Therefore, the government has been actively developing long-term care policies over recent years in order to address the increasing demand for caregiving services. Furthermore, not only the senior population but also patients who suffer from a congenital disease, mental illnesses, and accidents need to be taken care of. As the long-term care service offered by the government alone is not able to meet the current demands, the human resource agency industry has seen robust development and intense competition.
This study explores the key factors influencing employers’ selection of foreign caregivers and human resource agents from the perspective of employers and analyzes whether the personal and external factors of the employers have an impact on their decision-making behaviors. This study adopts the questionnaire survey method, with questionnaires designed and collected, and utilizes the principal component analysis (PCA) method to extract the key factors in the selection of foreign caregivers and the key indices of the selection of human resource agents, as well as to present differences in the decisions made by employers. The research findings verify that the key factors influencing employers’ choice of foreign caregivers include appearance features, professional capability, and personal characteristics and that the key factors influencing the selection of human resource agents include professional levels, other people’s evaluation, and basic elements of the company. It is also found that different types of employers exhibit differences in decision-making.
Finally, this study puts forth two conclusions: (1) Human resource agents shall understand and meet customer requirements, and put the principle of customer orientation to practice; (2) Human resource agents shall develop marketing strategies based on the Services Marketing Triangle. This study provides four recommendations for companies: (1) Stress the capability of foreign caregivers; (2) Strengthen the education and training for foreign caregivers; (3) Maintain good customer relationship to further improve customers’ willingness to recommend the company; (4) Conduct training sessions for employees in order to enhance the expertise of the company. | en_US |