| dc.description.abstract | Rapidly changing business demand for products in the global market, we must continue to introduce new products to cater for different needs of different consumers around the world, companies rely solely on the enterprise′s own internal resources to carry out the high cost of innovation, growth has been insufficient to bear the enterprise. The introduction of external resources to jointly ＂innovation＂ is already one of the best ways on business management.
According to professor at the University of California, Bobokelai Angeles, Chesbough, Henry W. in the ＂Open Innovation: new technology to create profitable direction,＂ a book mentioned, ＂open innovation＂ means companies use external ideas to innovate, develop science and technology, or finger and innovation partners to share the risk and share profits. The boundaries between the company and the surrounding environment becomes blurred, and innovation may be outside the company or within the company.
In this paper, a case study analysis of ways to explore P&G company, how under CEO Lafley A.G., led to ＂open innovation＂ in conjunction with P&G′s own C&D innovation model, to lead in the company′s researchers and companies and external customers consumers and other companies to improve business performance, but also the use of ＂disruptive innovation＂ to create higher performance, the stock market value at the beginning of his tenure in the company plummet to $ 75 billion, and later through its bold, turn the tide, revenue rose 400 the company will eventually billion dollars of annual revenue growth in the double during his tenure (2000 to 2010), and four times the company′s earnings growth.
＂Innovation＂ through internal and external communication and technical cooperation the two sides to create sustainable growth of business，is one of the key factors of success in today′s business。 | en_US |