| dc.description.abstract | In recent years, with the advance of technology, the rise of e-commerce and the change of consumer behavior, every industry is concerned about the customer’s requirements first. The manufacturing is in a recession and that aroused a sense of crisis in the notebook industry. From a macro perspective, the three main influence factors of the notebook industry in China are: First, due to the local policy, the minimum wage raised. Second, as a result of raw material rise, the profit decrease. Third, according to horizontal competition and the market became saturated, consumer demand waned and the shipments reduced. Thus, the most important is how to strengthen and sustain the competitive advantage.
This research takes company D of personal computer industry as the subject when faced complaints from customers and experienced the event under the influence of order,the executive manager led his team to analysis and solve the problems to satisfy customers and win the customer′s trust to obtain more orders to create profit.
This research is conducted using case analysis, in-depth interviews with executive manager of company D, and related information gathered from the literature and refer from Thomas H. Davenport & James E. Short（1990）which provided five phases about process improvement methods and steps to study: First,develop the process purpose combined with the enterprise vision; Second,confirmed the process which need to be improved; Third, understand and evaluate the existing system problems ; Fourth, determine information technology functions ; Fifth, operation and effect confirmation of new process system
This study has integrated analysis on the company D and provides some conclusions and suggestions. Conclusions: First,the management tactics of enterprises is extremely significant. Second,reengineer process need the support from executive manager.
Suggestions: First,establish the management strategy and accurate the positon of the enterprise. Second,reegnieer process and keep improving. Third,make the suggestions of the critical success factors. Besides, according to the results, some suggestions and future studies for company D were offered as following: First, use the quantitative research. Second, present more case studies comparison. Third, cross industrial analyze. | en_US |