| dc.description.abstract | Under the models of division of labor in the industrial globalization, resources are effectively utilized, which enables mass production of products, and can reasonably reflect the price of goods at the cost. For consumers, they have fixed cognition and positioning of the value and price of goods; But for enterprises, it is undoubtedly a big challenge to face the annual decline in gross profit directly caused by rising labor costs, especially for enterprises whose profit-making mainly come from their OEM/ODM businesses. In order to improve their own competitiveness, in addition to the centralized purchasing, investment in research and development, the integration of enterprise resources, and the strategic cooperation with customers and manufacturers, the company has also become more lean and sophisticated in controlling production costs. Therefore, manufactories always need to keep high quality and low cost between a seesaw battle, and often the reality of low cost and low margin will make the enterprise have to compromise in respect of quality. However, short-term quality engineering may bring long-term cost-effectiveness. This is also a fact that should not be underestimated, especially when the product is faced with major quality events or production yield is unable to improve, the enterprise may pay a huge cost of failure.
With the progress of the times and the development of science and technology, the design and manufacturing process of notebook computer products have become more and more complicated. The early notebook computer had fewer functions, simpler mechanism and craftsmanship, larger size and easier to assemble, the requirements for the assembly process were also relatively low, and the gross profit of ODM/OEM is relatively high. The nowadays notebook computer has more functions, more complex mechanism and process, thinner and lighter, and more difficult to assemble, which demands high requirements on the assembly process, but the gross profit of ODM/OEM is even lower. Therefore, in addition to constantly improving the procurement, R&D and production capabilities, and improving the assembly efficiency through the implementation of automation equipment and process optimization, the ODM also needs to improve the design ability of the process and streamline it, so as to improve the yield and quality as well as to increase the competitive advantage of the enterprise.
This paper takes a case study approach and takes the notebook manufactory as the research object to explore the effectiveness and difficulty of introducing APQP in the process, and puts forward the differences before and after the introduction. Studying results show that active prevention before the event is more conducive than reactive correction after the event. With using scientific and quantified methods and tools, identifying high-risk projects and implementing prioritized preventive measures can successfully alleviate problems and effectively improve the yield of trial production, and provide relevant industries as a reference for process design improvement. | en_US |