| dc.description.abstract | With the rapid development of Internet, the sharing economy business model is developing rapidly all over the world, represented by Uber and Airbnb in foreign countries and DIDI in China. Sharing economy can impact traditional industries. But it also can promote the efficient allocation of resources and the industrial structure in the long term.
This study considers Company D as the research object, which is the largest online car-hailing company. The study performs an in-depth analysis and evaluation of car-hailing industry. The thesis first reviews the development and current stage of online car-hailing industry, uses Porter’s Five Forces Model to analyze the external environment of Company D, and then analyzes the nine building blocks of a business model of the company.
Based on the case-study results, the study shows that three aspects challenge the development of the case company: external competitors, public pressure, and policy pressure. At present, the operation of Company D’s online car Hailing platform tends to be mature, which is of great significance to technology investment, business strategy development and compliance measures. The sharing platform of online car hailing is an economic model in which passengers, drivers, and digital platforms all benefit. Company D has also launched a new business model through cooperation with vehicle businesses so that it can target different customers and provide differentiated services. In this way, it has realized its value proposition and thereby profitable growth. While focusing on its own development, Company D also pays attention to and takes on its social responsibilities.
In future studies, more attention can be paid to the difference in network car hailing operation modes between domestic and foreign markets of Company D. The comparison of the operation modes between Company D and other domestic network car hailing platforms also worth of investigation. In addition, learning the operation modes of other digital platforms may also help the future development of the online car hailing industry. | en_US |