| dc.description.abstract | This study collected the prices and product characteristics of digital single-lens reflex camera (DSLR) products launched by Canon, Nikon, and Sony in Taiwan from 2005 to 2020, and explored the effects of product characteristics on the price of digital single-lens cameras using Hedonic Price Method. The results of this study found that in the semi-logarithmic feature price model, the product feature variables of DSLR have a significant impact on prices, and the estimated coefficients are also in line with expectations. The features that affect the price of digital single-lens reflex cameras include not only The technical specifications such as the pixel, sensitivity, shutter speed, etc. also include the external environmental factors such as brand and time.
The results from the analysis of the characteristic price model show that in the product characteristic part, the factor that has the greatest impact on the price is the photosensitive element, indicating that consumers are willing to spend higher prices to pursue more refined photo performance, followed by the LCD size, the larger the LCD, the details that can be displayed on the screen will be clearer, and it will also make it easier for the photographer to conduct composition or photo review. The empirical results of the brand show that under the same specifications, compared to the Sony brand, if the digital single-lens camera launched by the Canon brand and the Nikon brand, their pricing will be relatively high. As can be seen from the empirical results of time, the impact on prices has decreased year by year. | en_US |