| dc.description.abstract | This research mainly discusses the impact of the market share of financial holding branches on operating performance, using government public funds Data, and conduct empirical analysis with vertical and horizontal data types. Sample data includes domestic data from 2006 to 2019 15Financial control bank, this study uses the least squares method and fixed effect model to analyze bank performance indicators, The sample data is divided into all types, legal funds, individual funds and other types of banks, to explore the impact of branch market share and loan ratio on operating performance. The empirical results of this study show that the branch market share is under the gold bank, and the return on assets And the return on equity of shareholders have a negative and significant impact, which is suitable for the era of low profits and the trend of digitalization, and the benefits of the addition of branches are not easy to show, and there is no significant impact on other types of banks; There were no significant but positive effects. | en_US |