| dc.description.abstract | The purchasing behavior of automobile consumers has been studied by many scholars from various angles, including consumer behavior, product attributes, and lifestyles. In recent years, due to the energy crisis and increased consumer awareness of environmental protection, electric vehicles have become a hot topic. Scholars have also begun to study the decision-making factors of purchasing electric vehicles from various angles. But so far, no one has put the two power forms of cars together to research. Therefore, this paper will use variables such as lifestyle, car attributes, and innovative adopters to study consumers′ decision-making factors when choosing a car.
This research focuses on ＂people with car buying experience＂ as the main research object, using online questionnaires to collect 102 copies of questionnaires, and 95 valid questionnaires. First, use the types of vehicles purchased to divide consumers into three purchase groups, and use variance analysis to test whether each group has significant differences in car attributes, lifestyles, and types of innovative adopters. Then combine
the types of innovation adopters with the above groups to form six buying groups to analyze and explore which car attributes and lifestyles each group contains.
The results of the study found that the three buying groups have significant differences in car attributes, lifestyles and types of innovative adopters. The first type of purchase group attaches importance to ＂control performance＂, ＂maintenance and warranty＂, and ＂price＂, and the lifestyle is ＂quiet and relaxed＂ and ＂family-oriented＂; the second type of purchase group attaches importance to ＂product quality＂, ＂Safety＂, the lifestyle is ＂careful planning type＂; the third type of purchase group does not attach importance to any car attributes, and the lifestyle is ＂independent＂ and ＂selfconsciousness type＂; the fourth type of purchase group attaches importance to ＂body size＂ and ＂space＂ ＂＂ and ＂fuel consumption＂, there is no corresponding lifestyle; the fifth type of purchase group attaches importance to ＂symbolic meaning＂, and the lifestyle is ＂fashionable＂; the sixth type of purchase group attaches importance to
＂exterior style＂ and ＂interior design＂ and ＂equipment＂, the lifestyle is ＂impulsive shopping＂. | en_US |