| dc.description.abstract | The research aims at enhancing the subdivision and expansion of key categories and the introduction of innovative products with the adjustment of consumption structure to better meet market needs to make arrangements in advance and embrace new opportunities in the competitive Chinese snack market. In China, the brand accumulation and consumption sinking have been the overall trends. The sustainable development in third and fourth tier cities has made new retail in the online and offline sales model available. An enterprise, therefore, should learn to complete the promotion of online brand and the establishment of offline channel and barriers rapidly and empower more offline stores. All these are critical factors which will contribute to the success of the enterprise. This research, based on the methods of SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis, Triangle Mode and DuPont Analysis, analyzes the overall market, theme stores of case company and its rivals h. Then, combining it with the completion the differentiated management to extract the key factors to reduce costs and improve efficiency. In the face of the rapidly changing market, it hopes to develop diversified competitiveness in brand, product, channel and supply chain to help the enterprise for maintaining sustainable competitive advantage over time. | en_US |