| dc.description.abstract | In the sharing economy, commercial models utilize platforms to share idle resources. In Taiwan, with high population density and power grid coverage, there is good potential to develop sharing services of e-scooters. In recent years, zero carbon emissions and sustainable development goals have raised consumer’s environmental attitudes. However, as existing laws in Taiwan forbids the use of e-scooters on the street, potential consumers are faced with uncertainty resulting in perceived risks. Thus, environmental attitudes and perceived risks are assumed to influence the consumers’ perceived value of shared e-scooters, and consequently their willingness to consume such shared service. By collecting online questionnaires from NYCU campus and social media sites, a total of 220 valid entries were retained for statistical analysis using SPSS and structural equation modeling using AMOS. Results show significant positive correlations among environmental attitudes and perceived value with willingness to consume, and perceived risk is significant negative correlated with perceived value and willingness to consume. Perceived value is significantly positively correlated with willingness to consume the shared e-scooters.
Keywords: shared e-scooters, environmental attitude, risk perception, perceived value, willingness to consume | en_US |