| dc.description.abstract | Food delivery platform was introduced to Taiwan by German Foodpanda in 2012 and it has been ten years since then. During this period, it has experienced miserable operations. Until the outbreak of COVID-19 in 2020, it doubled at an extremely fast rate in a very short period of time. This study adopts the ＂Structure-Conduct-Performance＂ (S-C-P) from “The theory of industrial organization” to describe the market structure, vendor behavior, and industry performance of the Taiwanese food delivery platform industry, and analyze its development status. We also work on the evolution trend and future development of the platform, and put forward corresponding policies and suggestions.
In order to expand the market share or turnover and force competitors to pull out from the market, enterprises will generate strategies for certain goals. After several years of competition, the food delivery platform industry has reduced to two main players (Foodpanda and Uber Eats) who take 67% of the market share, and other smaller vendors to share the whole market. Comparing with other small vendors, the main two players has significant advantages on the art work design, the operating convenience of the platform, the numbers of delivery rider and the efficiency of food delivery. Therefore, under the economies scale of the ＂The big get bigger＂, the market share continues to rise.
The barriers to entry this industry is high. It requires sufficient funds, good technology for platforms, advertising and marketing budgets, and the training program for delivery riders, which are all the key cost outlay items. In addition, the selling price has limited room to be adjusted due to the fierce competition. At this moment, they are eager to know when they can reposition of business focus, and resulting in business turn around.
Food delivery platform is a newly developing industry, the government draw up new policies for the players based on its feature. Also, we study of government policies, occupational safety and road safety management, etc. In order to decrease traffic accidents and ensure the life safety of delivery workers, we must to push a new bill urgently. With the efforts of food delivery platform vendors, we expect to break new ground to make the platforms, delivery riders, restaurants, and consumers all winners. And finally we could even help restaurant owners to get through this difficult time and increase revenue while the uncertainty of the coronavirus developments. | en_US |