dc.description.abstract | 2020 is a very unsettled year for Taiwan′s tire industry. First, at the beginning of 2020, the two tire companies with the longest history in Taiwan; Nangang Rubber Tire Co. and Federal Global had a dispute over management rights. In 2021, Lin Xuepu, the former chairman of Nangang Rubber Tire Co., won Federal Global with a 42.2% stake. At the same time, in December 2020, the United States announced the results of anti-dumping investigations on four Asian countries including South Korea, Taiwan, Vietnam, and Thailand; the tax rates of the five tire manufacturers in Taiwan were: Cheng Shin Rubber Ind. Co. (Maxxis 20.04%), Nangang Rubber Tire Co. (Nangang 101.84%), Kenda (Kenda 84.75%), Federal Global (Federal 84.75%), Hwa Fong Rubber Group (Duro 84.75%). Due to the different long-term strategic layouts of various tire manufacturers, Nangang Rubber Tire Co. and Federal Global have been hit the hardest in the face of anti-dumping duties and the impact of the global epidemic.
In this research, the Data Envelopment Analysis, DEA and the Financial Ratio Analysis are used for the operating performance analysis model. And then analyzes the operating performance of the five listed tire companies from 2014 to 2021 in an inductive way, as well as their main development strategies. Since the tire industry is a mature industry, and nearly 60% of the main cost of tires is raw materials. Therefore, effective control of costs and expenses is fundamental to operating efficiency. Therefore, the data envelopment analysis method takes operating costs, operating expenses and per capita output value as input items, operating income as output items, and is input-oriented. Through CCR model, BCC model, variance analysis, and total factor productivity analysis, compare 5 Differences in technical efficiency, scale efficiency and inter-temporal productivity among firms. Secondly, the traditional financial ratio analysis is used to examine the changes in the operating performance of the five tire manufacturers from a financial perspective. Finally, compare and analyze the main key strategic layouts of 5 manufacturers since 2014.
The results of this research found that: First, in terms of product strategy, Maxxis and Kenda have a wide range of product lines, while Nangang, Federal and Duro are relatively lacking in complete product lines. In terms of channels, it shows that Federal ′s sales pass rate is concentrated, and the risk is relatively higher than other manufacturers. In terms of supply chain layout, the layout of Maxxis and Kenda production bases, combined with market development, and global layout, in addition to the In addition to shortening the supply chain, it can effectively break through the impact of trade barriers, and can quickly and effectively respond to changes in market demand.
In the end, from the perspective of the case manufacturer Hwa Fong Rubber Group, the proposal of the three-in-one of Nangang, Federal and Duro is put forward, which can generate maximum complementary benefits, shorten the time and cost of key strategic layout, and break through the current predicament of industrial operation. | en_US |